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Meet Ray Best

A career built on foresight

As an estate planning and inheritance tax specialist for accountants, my journey began by helping business owners simplify complexity and plan for long-term success. Today, I work with accountancy professionals advising high-net-worth individuals, property investors, and business owners on how to preserve wealth, minimise inheritance tax, and structure multi-generational legacies.

Over the years, I've worked alongside professionals across multiple sectors, authored features for Tax Adviser magazine, and co-authored Inheritance Tax Simplified, a practical guide to navigating the legal and financial complexities of estate planning. These experiences are shaped by the belief that accountants play a pivotal role in their clients' financial future, but they often lack direct access to the technical estate planning tools required to protect that future fully.

Throughout my career, I have been fascinated by one question:

Why do intelligent people and successful businesses sometimes walk straight into problems that they could have avoided?

Early in my career, I became Head of Method Studies after repeatedly resolving issues that had prevented previous studies from being completed. I discovered that the problem was rarely a lack of effort or expertise. More often, a crucial strategy had been overlooked, or an important risk had not been recognised.

That lesson shaped the rest of my professional life.

I went on to work with business owners, helping them improve profitability, cash flow and business value. Time and again I saw the same pattern. The greatest threats to a business were often not the obvious ones. They were the hidden risks that nobody had identified until they became expensive problems.

Managing Director of Wills, Tax & Trusts Ltd - Ray Best

To support accountants like you with the legal, strategic, and tax-focused structures that high-net-worth clients require, I founded Wills, Tax & Trusts Ltd. Whether you're advising business owners, property investors, or private clients with £2.5M+ estates, I provide the insight and planning that helps your firm strengthen trust, deepen relationships, and deliver long-term impact.

 

Estate planning isn't just a service; it's a responsibility. Approximately 80% of inherited wealth disappears within two generations, an unfortunate reality. Often, the loss isn't due to frivolous spending but a lack of structured planning, poor communication, or avoidable tax exposure.

 

My mission is to change that.

Every client plan I build is bespoke. I take time to understand not just the figures, but also the family dynamics, the business structure, and the values that define each legacy. Together, we can ensure that the wealth your clients have built over a lifetime is protected intelligently, legally, and in a way that endures for generations.

Many business owners were working hard to build successful companies but had given little thought to what would happen if a partner died, became critically ill, or wished to leave the business. This led me to specialise in Partnership Protection and Share Protection, helping owners protect both their businesses and their families.

My work in estate planning and inheritance tax naturally followed. Families spend years building wealth, yet poor planning can see a significant proportion of that wealth unnecessarily lost to taxation or exposed to avoidable risks.

Over the years I have contributed to Inheritance Tax Simplified, a respected and long-established reference work helping professionals and families understand complex inheritance tax legislation. I have also written feature articles for Tax Adviser magazine.

However, some of my most important work has involved highlighting risks before they become widely recognised.

My publication EBT Bombshell warned about the dangers of Employee Benefit Trusts at a time when many dismissed those concerns. Years later, HMRC's actions confirmed the scale of the problem, and I worked with business owners seeking solutions to difficult situations that could often have been avoided.

Today, I believe we face another significant challenge.

Recent pension legislation threatens to alter the way many families think about retirement and inheritance planning. The consequences could affect retirees, business owners and future generations alike.

That concern led me to write Pensions Betrayed and Pension Paradigm. Both books examine the implications of pension and inheritance tax reform and encourage people to consider the long-term impact of the decisions they make today.

My objective has never been to sell financial products or promote fashionable ideas. It has always been to help people identify risks, understand their options and make informed decisions before problems arise.

If there is a common theme throughout my career, it is this:

The best time to solve a problem is before it becomes one.

Let's Talk

Let's Talk

Whether you're a professional adviser seeking specialist support or an individual or business owner planning for the future, we would be more than welcome to support you.

Publications

Ray Best is best known for identifying financial, tax and succession-planning risks before they became widely recognised. His books and publications reflect more than three decades of helping business owners and families protect wealth and avoid costly mistakes.

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PENSIONS BETRAYED

For the families and business owners who sense that something has changed – but have not yet had the conversation that makes sense of it.

PENSION PARADIGM

Written specifically for accountants and professional advisers who need to guide clients through this shift with clarity and confidence.

INHERITANCE TAX SIMPLIFIED

Co-authored by Ray Best and Tony Granger, a practical guide to inheritance tax and estate planning that is useful to private individuals and the professional advisers working alongside them.

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Solidus - 2021 Award
Solidus - 2022 Award
Solidus - 2023 Award
Solidus - 2024 Award
Solidus - 2025 Award
Solidus - 2026 Award

Our Case Studies

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