Our Cookie Policy
Last Updated: 28 November 2025
Wills, Tax & Trusts Ltd. is committed to being open and transparent about how our website operates and how your information is handled. This Cookie Policy explains what cookies are, how we use them on our website, and the choices available to you regarding their use.
This policy forms part of our wider commitment to data protection and should be read alongside our Privacy Policy. Our use of cookies is governed by the UK General Data Protection Regulation (UK GDPR) and the Privacy and Electronic Communications Regulations (PECR).
1. What Are Cookies?
Cookies are small text files that are placed on your device, whether a computer, smartphone, or tablet, when you visit a website. They serve a variety of purposes: helping websites function as intended, retaining your preferences between visits, and providing website operators with insight into how their content is used.
Cookies generally fall into two categories:
-
Session Cookies: temporary files that exist only for the duration of your visit and are deleted when you close your browser.
-
Persistent Cookies: files that remain on your device for a set period of time, or until you choose to delete them.
Both types may be set either by us directly, or by trusted third-party services operating on our behalf.
2. How We Use Cookies
We use cookies for the following purposes:
-
To ensure our website functions correctly and securely.
-
To enhance and personalise your browsing experience.
-
To understand how visitors engage with our content, so that we can improve it.
-
To support social media features and, where applicable, relevant marketing activity.
Cookies that are not strictly necessary for the operation of our website are only deployed where you have provided your consent. You may update your preferences at any time.
3. Types of Cookies We Use
We categorise the cookies used on our website as follows:
Strictly Necessary Cookies - These cookies are essential to the basic functioning of our website. They enable core features such as page navigation, loading, and access to secure areas of the site. Because they are fundamental to how the site operates, these cookies do not require your consent and cannot be disabled through our cookie preferences tool. Without them, certain parts of the website may not function as intended.
Analytics Cookies - We use Google Analytics to collect anonymised information about how visitors interact with our website, for example, which pages attract the most interest and how users navigate between them. This data helps us improve the performance, structure, and content of our site. These cookies are only placed on your device with your consent. You can review Google's approach to privacy at: policies.google.com/privacy
Functionality Cookies - These cookies remember choices you have previously made, such as language settings, regional preferences, or information entered into forms, in order to provide you with a more consistent and personalised experience. Whilst not essential to the operation of the website, they enhance the quality of your visit. These cookies are only set with your consent.
Marketing & Social Media Cookies - Where our website includes embedded content or features provided by third-party platforms, such as YouTube, Facebook, Instagram, or LinkedIn, those services may set their own cookies. These may be used to track your interactions across websites, deliver personalised content, or displayed embedded media. These cookies are only activated with your explicit consent, and they are governed by each provider's own privacy and cookie policies, which we encourage you to review independently.
4. Managing Your Cookie Preferences
When you first visit our website, you will be presented with a cookie preference banner that allows you to:
-
Accept all cookies
-
Decline non-essential cookies
-
Customise your preferences by category
You may revisit and amend your preferences at any time through your browser's settings or via the "Manage Cookies" option on our site. Please be aware that restricting certain types of cookies may affect your experience or limit the functionality available to you.
For independent guidance on managing cookies across different browsers and devices, the following resources may be helpful:
5. Third-Party Cookies
A number of trusted third-party providers may set cookies on our website in connection with the services they deliver. These currently include, but may not be limited to:
-
Google Analytics: for anonymised website usage statistics.
-
YouTube: for embedded video content.
-
Facebook/Instagram: for social media features and embedded content.
Each of these providers operates under its own privacy and cookie policies. We recommend reviewing their respective policies directly for a full understanding of how your data may be used by them.
6. Updates to This Cookie Policy
We may revise this Cookie Policy from time to time to reflect changes in legislation, updates to the cookies and technologies we use, or developments in how our website operates. The date at the top of the page will always indicate when the policy was last reviewed.
We encourage you to check back periodically so that you remain informed about how we use cookies and how you can manage your preferences.
7. Contact Us
If you have any questions about this Cookie Policy or the way in which we use cookies on our website, please contact us directly:
Ray Best
© 2025 Wills, Tax & Trusts Ltd. All rights reserved.